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Microsoft & Ford Team to Make Bigger, Scarier Company

Thursday, 01 April 2010 15:27 Keen & Green Hybrid Car News
Microsoft-Ford

Who knew that plugging in an electric car could double your household's energy consumption? Looks like Microsoft did. So they’ve teamed up with their old cronies at the Blue Oval (see the Ford Sync) to sell us on their solution, Microsoft Hohm.

Microsoft Hohm, a web based application out since last July, lets you analyze how much energy your home sucks every day; in hopes that if you can track it, you can reduce it. By teaming with Ford, the dynamic duo plans to help consumers “automatically manage recharging their vehicles.”

Sounds harmless, even helpful, until you read this curious announcement on the same site: “Today, we’ve announced the infusion of Microsoft Hohm’s technology into Ford’s aggressive global electrification strategy.” Aggressive global electrification strategy? Someone call Spiderman—Electro’s on the loose!

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