VW Sweden has awarded the winner for their Fun Theory viral video campaign, and the winner is, not surprisingly, as coated in sticky-hippy sensibilities as the contest organizers themselves.
Now, save for our token right-leaning intern, the staff here at Discover Hybrids loves sticky-hippy sensibilities. Of course, we like ‘em best when they’re stuck on skinny hippy celebrity girls with flowers in their hair and patchouli in their pockets. But we digress.
The Fun Theory, as it states on their site, “is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better.” Not a bad premise. And, judging by the amount of attention this campaign garnered, it’s not a bad way for VW to align themselves with the green side of things.
The above video, The Speed Camera Lottery, is the winner. Go here to check out the other entries and the Fun Theory campaign.
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